TrafficMaster Allure Ultra Discontinued: Specs and Sourcing
TrafficMaster Allure Ultra is a luxury vinyl plank line that was sold at The Home Depot under the TrafficMaster Allure name. The Home Depot category page for TrafficMaster Allure Ultra vinyl plank now returns no products, although several older product pages for individual colors are still online. Owners who need more planks for a repair or an unfinished room generally have to find leftover cases or choose a substitute.
TrafficMaster Allure Ultra specifications
A technical data sheet hosted on homedepot.com lists the following for the standard Allure Ultra plank:
- Size: 7.5 in. x 47.6 in. (190 mm x 1210 mm)
- Construction: solid vinyl (LVT), classed as a floating resilient click floor
- Thickness: 0.197 in. (5.0 mm)
- Wear layer: 12 mil (0.3 mm), urethane finish with ceramic bead particles
- Edge: square edge
- Embossing: handscraped, in-register or sawcut, depending on color
- Packaging: 8 planks and 19.8 sq. ft. per carton
- Warranty: lifetime residential, 10-year commercial
The installation guide also lists an Allure Ultra Wide plank (8.7 in. x 47.6 in., 20.06 sq. ft. per carton) and an Allure Ultra tile (12 in. x 23.82 in.). The planks join with the DropLock 100 end joint system and are installed as a floating floor without glue.
Identifying the product
Allure Ultra colors were sold under names such as Aspen Oak Black (model 546128.0), Aspen Oak White (model 54617.0) and Stratford Oak (model 63535.0). The model number is printed on the carton end and is more reliable than the color name, since TrafficMaster and Allure products have been renamed in the past. For example, the rigid core Allure ISOCORE Harrison Pine Dark was later sold as LifeProof Seasoned Wood.
Without a box, these points help separate Allure Ultra from similar floors:
- A flexible solid vinyl plank about 5 mm thick, with no foam or cork pad attached.
- Square edges with no beveled groove between planks.
- A width of 7.5 in. (or 8.7 in. for the Wide version) and a length of 47.6 in.
- A click profile on the long side and a drop-down end joint.
Earlier Allure products sold at the same store used a peel-together “grip strip” edge rather than a click joint. These planks do not connect to Allure Ultra.
Finding leftover stock
Because some product pages remain listed, it is worth checking each color page and nearby stores for remaining cartons. Other sources include contractors with leftover cases, flooring liquidators, building material reuse centers and local classified listings. When buying from more than one source, compare planks in daylight before installing. The installation guide recommends mixing planks from several boxes and dye lots during installation, which also helps when combining cartons from different purchases. The general steps for this are covered in running out of flooring mid-project.
Closest current alternatives
No current product is confirmed as a direct replacement. Two approaches are common:
- Use a vinyl plank with the same width and similar tone in a separate room, divided by a T-molding at the doorway. A click-compatible match is not needed in this case.
- Move original planks from a closet or an area under furniture into the visible repair, and fill the hidden area with the substitute.
Rigid core lines such as LifeProof are thicker than Allure Ultra and should not be mixed with it in one continuous floor, since the height difference leaves an uneven surface. The same box-label approach used for TrafficMaster Saratoga Hickory laminate applies when comparing vinyl substitutes.
FAQ
Is TrafficMaster Allure Ultra discontinued?
The Home Depot category page for the line shows no available products. A few older color pages remain online, so limited stock of some colors may still turn up.
How thick is Allure Ultra?
The technical data sheet lists a gauge of 5.0 mm (0.197 in.) with a 12 mil wear layer.
Can Allure Ultra be installed with a foam underlayment?
No. The installation specifications state that foam or cushioned underlayment voids the warranty.
