[Home](https://flooringfx.com/) › [discontinued-flooring](https://flooringfx.com/c/discontinued-flooring/) › [What Replaced TrafficMaster Allure? Line History](https://flooringfx.com/what-replaced-trafficmaster-allure/) # What Replaced TrafficMaster Allure? Line History 2026-10-21 · [discontinued-flooring](https://flooringfx.com/c/discontinued-flooring/) **Nothing fully replaced TrafficMaster Allure.** The original GripStrip planks are still sold at The Home Depot in a reduced range, while many of the thicker click-lock Allure products were dropped as the store moved its mid-range and premium vinyl under the LifeProof name, launched around 2018. Both brands come from the same supplier, Halstead New England, so LifeProof is best understood as a successor line rather than a one-for-one swap for a discontinued Allure color. ## What replaced TrafficMaster Allure: a short history TrafficMaster is The Home Depot’s long-running entry-level flooring label, used on laminate, carpet and resilient products. Allure was the name given to its vinyl plank and tile range, which Halstead New England, a company in the HMTX Industries group based in Norwalk, Connecticut, designed and supplied. Country of origin is printed on the carton and can differ by collection, so it should be read on the boxes you have rather than assumed for the whole Allure line. The first Allure products used GripStrip, an adhesive edge strip that bonds each plank to its neighbor instead of to the subfloor. The installation manual describes the floor as free floating, needing no underlayment, and suitable over existing vinyl, concrete, wood or even ceramic. GripStrip was offered in several formats, listed in the manual as tile, plank, Plus, Contract, Commercial and Large Format. Later Allure generations switched to click-lock joints and thicker construction. The Allure Ultra line, a 5 mm solid vinyl click plank, is one example and is covered in its own entry on [TrafficMaster Allure Ultra](https://flooringfx.com/trafficmaster-allure-ultra-vinyl-plank-discontinued/). When LifeProof arrived with rigid and flexible click planks marketed as waterproof, it took over that part of the shelf. Several industry sources describe LifeProof as an effective rebranding of the upper Allure tiers, and Halstead continues to supply both names. ## Current GripStrip planks The GripStrip format is the part of the Allure family that has stayed in production. A 10 November 2026 check of The Home Depot’s TrafficMaster GripStrip listings still showed the 6 in. by 36 in. water-resistant plank format below. Colors rotate, and local stock is not guaranteed: | Attribute | Current GripStrip plank | | --- | --- | | Brand / supplier | TrafficMaster / Halstead | | Plank size | 6 in. x 36 in.; 3.8 mm thick | | Wear layer | 4 mil | | Carton coverage | 16 planks, 24 sq. ft. | | Water rating on current listings | Water-resistant (not the same as a waterproof click plank) | | Installation | GripStrip adhesive edge, floating | | Example colors and model numbers | Khaki Oak 185312, Oak 11053, Cherry 12012, Alberta Spruce 821958, Emerson 103918 | Those five colors were still listed on 10 November 2026, alongside other GripStrip shades such as Khaki Oak Dark. A shade bought years ago may still be missing from the current list even though the format survives. Check the color name, model number and the run number printed on the carton ends before assuming a current product will match. No prices or store counts are published here, because they change. ## Why an old Allure floor is hard to patch Three things change between product generations: the joint, the thickness and the print. A GripStrip plank cannot lock into a click plank, and a 5 mm click plank will sit higher than a thin adhesive-strip plank next to it. Even within the same color name, Halstead’s manual warns that slight color variation happens from run to run, which is why it recommends buying cartons from one run number and keeping spares after the job. For a repair, the order of preference is usually leftover planks from the original job, then planks with the same color name and joint type from leftover stock, then a deliberate break in the floor at a doorway or threshold using a different product. Sourcing options such as online marketplaces, liquidators and Habitat for Humanity ReStores are listed in the guide to [finding discontinued TrafficMaster flooring](https://flooringfx.com/find-discontinued-trafficmaster-flooring/). ## Is LifeProof a substitute? For a whole room or a new area, a LifeProof plank is a practical modern equivalent to the upper Allure click tiers, since it comes from the same supplier and fills a similar place on the shelf. For patching an existing Allure floor, it rarely works, because LifeProof planks use different thicknesses and locking profiles. A current GripStrip plank is also not a patch for Allure Ultra or other click Allure floors. The differences are set out in more detail in [TrafficMaster vs LifeProof vinyl plank](https://flooringfx.com/trafficmaster-vs-lifeproof-vinyl-plank/). Pattern notes for dropped Allure click colors include [Allure Ultra](https://flooringfx.com/trafficmaster-allure-ultra-vinyl-plank-discontinued/) and [Allure Ultra Aspen Stratford](https://flooringfx.com/trafficmaster-allure-ultra-aspen-stratford-discontinued/). ## What early Allure owners reported Reviews and comments from the first GripStrip years, now merged into the thread below, point to a few recurring issues: - **Odor.** Some owners noticed a strong chemical smell for the first days after installing, especially in small rooms with little ventilation. Airing the room out helped. - **Cutting.** Straight cuts were easy with a utility knife, but cuts around door jambs went better with tin snips or heavy shears. - **Layout.** GripStrip planks cannot reverse direction mid-floor, so installers started in one corner and ran continuous rooms, such as a hallway and the room beside it, in one pass. Changes of direction need a threshold strip. - **Cleanliness.** Dust weakens the adhesive edge. Owners recommended vacuuming ahead of each row. Many reviewers also called it a forgiving product for a first-time installer, and well suited to kitchens and rooms with pets. ## Frequently asked questions ### Is TrafficMaster Allure discontinued? Partly. Many click-lock Allure collections, including Allure Ultra, are no longer sold. GripStrip planks under the TrafficMaster name were still listed at The Home Depot on 10 November 2026, in the 6 in. by 36 in. water-resistant format, but the color range is smaller than the old Allure assortment and continues to change. ### Who makes TrafficMaster Allure and LifeProof? Both are supplied by Halstead New England, part of HMTX Industries, and sold only through The Home Depot. ### Can I mix GripStrip planks with click-lock planks? Not in the same field. The joints are incompatible, so the two should meet only at a transition strip or threshold. Featured image: “Briarlake | 12101 Briarlake Manor OKC” by okchomeseller, licensed under [CC BY 2.0](https://creativecommons.org/licenses/by/2.0/), via [Openverse](https://www.flickr.com/photos/37213589@N08/26009033242). **Short a few boxes of this floor? Or sitting on extras?** Always free to ask. Always free to list. Open requests and spare boxes show up side by side on the Match board (41 open right now). [I need / I have](https://flooringfx.com/post/) [#discontinued-flooring](https://flooringfx.com/t/discontinued-flooring/) [#home-depot-flooring](https://flooringfx.com/t/home-depot-flooring/) [#trafficmaster](https://flooringfx.com/t/trafficmaster/) [#vinyl-plank](https://flooringfx.com/t/vinyl-plank/) ### Can't find it? We'll hunt for 30 days for $9.95 Post your floor free on the Match board, then add Super Search. We search the places discontinued boxes actually turn up, every weekday, Monday through Friday, for 30 days, and email you when we find a possible lead. [Post free, then add Super Search](https://flooringfx.com/post/?ss=1&utm_content=page#need) No guarantee a match turns up. The search runs 30 days. No free repeat on this search. No weekend checks. ## Related discontinued colors - [TrafficMaster Benson Oak Discontinued: How to Identify It](https://flooringfx.com/trafficmaster-benson-oak-laminate-discontinued/) - [TrafficMaster New Ellenton Hickory: Specs and Leftovers](https://flooringfx.com/trafficmaster-new-ellenton-hickory-laminate-discontinued/) - [TrafficMaster Sonora Maple Discontinued: Model HL1047](https://flooringfx.com/trafficmaster-sonora-maple-laminate-discontinued/) - [TrafficMaster Hanover Oak 07800 Discontinued: Identification](https://flooringfx.com/trafficmaster-hanover-oak-laminate-discontinued/) - [TrafficMaster Raintree Acacia: Discontinued 12 mm Plank](https://flooringfx.com/trafficmaster-raintree-acacia-laminate-discontinued/) - [TrafficMaster Gladstone Oak Discontinued: Model 32686](https://flooringfx.com/trafficmaster-gladstone-oak-laminate-discontinued/) --- Source: https://flooringfx.com/what-replaced-trafficmaster-allure/ FlooringFX (https://flooringfx.com/) is a free help site for finding discontinued hard-surface flooring matches.